Q: How did you attract your audience?

I attracted my audience by choosing a genre of music that my target demographic would listen to (young people 17/25, hipsters) either out of enjoyment of the content or out of irony. Either way I've got a large audience.

I also used a mixture of  the subjects featured, very intranet relevant topics and it is something every audience member can relate to. Since my genre is border line main steam/obscure this leaves my audience range open to these two social groups, but not going out there to alienate anyone else by specifically not using jargon. This leaves room for anyone unfamiliar with the genre as well as my target demographic.

I hoped the masked figure on the cover would trigger our natural curiosity. But if that failed the chance to get a free song on itunes might tempt the uncertain.